Fa La La Coir Doormat | tag
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Bright red lettering on pale spray-bleached coir. The bleached ground is what makes it work — the red stays clean and legible instead of muddying against the brown of a standard mat, so it reads from the sidewalk.
At 30 by 17 inches it fits a standard entry without crowding a narrow porch or a sidelight. Coir is stiff enough to scrape a shoe properly and dense enough to hold up through a season of traffic, which matters more in December than any other month.
A doormat is the cheapest way to change how a house feels from the street, and it's the one piece of holiday decorating everyone forgets.
Why Katie loves it: "There's something about a mat that says something. You come up the walk and it's already cheerful before anyone opens the door. I swap ours the day the wreath goes up."
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